Carrefour's Misadventure in Russia
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Case Details:
Case Code : BSTR363
Case Length : 16 Pages
Period : 1996-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : Carrefour SA
Industry : Retail
Countries : Russia, France
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Carrefour Exits Russia
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On October 15, 2009, just four months after opening its first store in Russia, France-based Carrefour SA (Carrefour), the second largest retailer in the world, announced that it planned to exit the Russian market.
The company announced, "Carrefour has decided to sell its activities in Russia and pull out of the market, given the absence of sufficient organic-growth prospects and acquisition opportunities in the short- and medium-term that would have allowed Carrefour to attain a position of leadership. This decision is consistent with the Group's
strategy which aims at building leadership positions that will ensure strong and
lasting profitable growth."4
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Carrefour started the groundwork to enter the Russian market in 2007, looking out for suitable locations for opening its stores. It opened its first store in the country, a hypermarket, in June 2009...
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